Eugene Lee

Eugene Lee was recently named one of Asia Pacific’s Top-50 Most Influential Marketers of 2020.

Starting at McDonald’s Malaysia in 2009 as a Marketing Executive, Eugene rose quickly through the ranks to become Marketing Director in 2016. He transformed marketing at McDonald’s and rolled out many successful campaigns, including the legendary Ayam Goreng McD relaunch, which still serves as a case study for many marketers today.

In early 2020, Eugene moved on from local market duties, and is now Regional Marketing Director for Asia, overseeing 12 markets across APAC.